Sure we are. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. It comprises broadcast radio, live events, and a few other things. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. You came to it through an acquisition. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Reviews. Its happening. Its just like life. One is really good companion content to a lot of the shows theyre making for Netflix. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Hes fantastic. 2023 Vox Media, LLC. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. These are objective truths. But I still own and control the pipe. Yeah. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. The only reason we have that number is because of broadcast radio marketing. It kind of never went away, but now were back to this again. I want to come to exclusives and to consolidation. This was a year ago, and so now hes like, Whatever, dude. You take the point. We also co-own a company with Will Ferrell. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Ill answer it this way. But yes, weve seen that convert. How do you account for that? The short answer is, no, were growing. I think weve said this publicly. Its finally arrived. Ill give you an example of a show. This is very unique. So we launched a company together. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Big Money Players and iHeartPodcasts. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Go follow Conal on TikTok, its great. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors The math works out with subscription, but Im not sure how it works out with advertising. I fell in love with this medium 10 years ago. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. He also co-owns a company with us called The Black Effect, that he 51 percent owns. All I say to them is, This is no longer an experimental bucket of marketing. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Go follow Decoder on TikTok, its great. Its actually a lot of different things. Ron Burgundy! It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Each. 2023 Big Money Players and iHeartPodcasts. Was Great. Are you open to video? Whats your best TikTok meme? Oh my God, do you have an Agile scrum podcast? Theyre not in charge, right? The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Associate Producers: Anna Hossnieh and Sophie Lichterman. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Do you worry that you dont have the same control? We love talking about movies, tv shows, and everyth. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. I know you do. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. CPMs are going up and the quality of the online ad marketplace is going down. One of these cards literally says, What is your org chart? That is my whole brand. How do you make sure they get attention? This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Its a massive amount of the stuff we take in and that we call the media. Both are completely okay and actually really perform well. Its not that theyre bad people. How do you tend to the things in the library that arent the celebrity shows? Up or down on NFTs? Yeah, we do too. Its really that simple. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. How have you arranged iHeart Digital? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I hate to answer it so vaguely. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We are an obsessively, widely distributed content company. He also co-owns a company with us. In podcasting, it is fundamentally different. Yeah. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Which one of your children is the business affairs group? And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. One was just investment. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont know. We tell stories through human conversation, more than anything else. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Heres a funny anecdote. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. I dont depend on it. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Weve earned this. Here is your reach extender. Aren't. Real. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. You just saw it happen. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. That's it. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. I dont have this concern in podcasting. Its redemption codes and URL codes. Its all about the org chart. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? You mentioned that you had experimented with subscriptions. Ive listened to you in the past. These are marketers who are usually really good at this stuff like really good. The core fundamental, pretty consistent business model of podcasting is a rev share model. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . I can go on as long as I want.. We tried it. What is your framework for making decisions? Are you doing that math? How do you do it? Is this a thing you want to do? Its a great question, because Ive been on both sides of that. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Thanks to all of you for coming to the HotPod Summit. Do you offer rev shares to your creators? It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. I do. Well do standard, straight-up, quick-turn, host-read ads. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. About. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. There has never been a moment in the company that we were sidelined or deprioritized. The Ron Burgundy podcast is back for season two, starting August 8th! Do you care? I feel like its still a thriving business. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. We were actually working and trying to make change together genuinely. The truth is, audio all-up is a third of all the media we consume. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You dont? Hollywood is a difficult, complicated industry, its nothing new to say that. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Not great. Its not mutually exclusive, first of all. The Ron Burgundy Podcast. Next week, Im with Universal McCann. They could have published them on YouTube. Weve talked with Ashley a lot about this. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. You have an ad load that is light. It sounds like you have things figured out, that you have confidence in your business. I think its really cool. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. First of all, search engine optimization, period, is a version of what youre talking about. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. That wasnt possible prior. Like you said, yes, targeting is getting harder for digital social media platforms. Are you converting off the radio? Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Why is that? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Hes going to leave now. Radio is a more ruthless industry than podcasts. Will Ferrell has started a podcast as the character he played in the movie of the same name. We all are. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. He only came on here to pitch the app. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Ninety-five percent. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Our partners at Work x Work. It makes sense to me. Absolutely. This is obvious at this point. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. I told you it was all about org charts, and Im not even to the org chart question yet. I have not mastered this, by the way. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. There is nothing broken in the podcast distribution and monetization model today. You always do if youre running a startup. They do it like an hour a day. Weve all seen this, so Im not saying anything privileged. Thanks. The Ron Burgundy Podcast is back! I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. We're the Film Fanatics. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Walk us through what that actually means. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That is technically a long tail show. Yeah. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. People are stupid enough to complain about the ads. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Menu. via Podcasts. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. This thread is archived Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. I think its the single thing I am most proud of at the iHeart Podcast Network. Film series [ edit] Thats a meeting I want to go to. I also think theres a new thrust in influencer marketing. It often is. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Thats interesting. Go make good decisions and follow Decoder on TikTok. The second reason is parallel pathing. Theyre just insecure. I dont know that well have a big reveal. See omnystudio.com/listener for privacy information. Yeah. Youre saying we have to innovate and push back in it, but its still just promo codes. It thrives when it is a widely distributed medium. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. All I see is this constructiveness across these two segments. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Why did you want to sell to iHeart? Last year when we were all in this room, we could not stop talking about Spotify. YouTube is a good example of this. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. We wanted access to that to shout really loudly about the stuff we were doing. Yes. It made it the medium that the internet promised creators it would give them but hadnt yet. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. A little bit. You can feel however you want about it, but we all did it. Its not like a low-engagement medium. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Nothings perfect, but its pretty close to perfect. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. There is always something new happening. Oh, its right here. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. iHeart does a lot of new things. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? We realized that maybe our greatest asset was the people who worked there. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. What that meant for us was that we were not the main course anymore, as it were. The second thing we do is spend a lot of time focusing on every show that we have on our network. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. To put it simply, we have a platform. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Usually, yeah. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Humans have a predilection for overcomplicating things. Its a great point and question. We tend to think and work sequentially. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. God DAMN that Ron Burgundy podcast sounds awful.
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